Brightening Elixir Serum
Quick-Absorbing | Daily Brightening Formula
A lightweight serum infused with Alpha Arbutin, Hyaluronic Acid, and botanic...
Complete the Set
Product Overview of
Pure Cleanse
Pure Cleanse is a deep yet gentle daily face wash that removes dirt, oil, and digital pollution
without stripping the skin. Formulated with botanical actives and Centella-based skin repair
agents, it cleanses thoroughly while keeping skin balanced and comfortable.
01Key Benefits
- Deep yet gentle cleansing, removes dirt, oil, and pollution effectively
- Hydrates the skin while cleansing, no dry or tight feeling after
- Calms irritation and redness with Chamomile and Cica actives
- Supports skin repair with Centella Asiatica trio
- Brightens skin tone with Vitamin C and Vitamin E
02How It Works
Pure Cleanse uses a dual-action cleansing approach. Mild surfactants lift away impurities, oil, and pollution without disrupting the skin's natural moisture. Simultaneously, botanical actives
like Cica and Chamomile calm any irritation caused by daily environmental exposure, while antioxidants from Green Tea and Vitamin C protect against oxidative stress.
03Why Choose Pure Cleanse?
Most face washes either deep cleanse or stay gentle. Pure Cleanse does both. It removes
everything your skin collects through the day including digital pollution from screens without
leaving skin dry, tight, or stripped. The added Centella actives and Chamomile make it one of
the few face washes that actively supports barrier repair while cleansing.
Product Features
- Gentle foam formula
- Hydrating while cleansing
- No silicone
- pH balanced
- Safe for daily use
- Fragrance included
Suitable Skin Types
- Sensitive skin
- Oily or combination skin
- Acne-prone skin
- Dull and uneven skin tone
Key Ingredients
| Ingredient | What it does |
|---|---|
| Salix Alba (Willow) Bark Extract | Naturally refines pores and promotes clearer skin throughgentle exfoliation |
| Saccharum Officinarum (Sugarcane)Extract | Boosts skin smoothness and radiance by supporting naturalcell renewal |
| Camellia Sinensis Leaf Extract | Protects skin from oxidative and blue light stress withantioxidants |
| Chamomilla Recutita (Chamomile)Extract | Calms redness and soothes stressed or reactive skin |
| Asiaticoside, Asiatic Acid, MadecassicAcid (Cica) | Strengthens the skin barrier and supports visible skin repair |
| Ascorbyl Palmitate (Vitamin C) | Brightens skin tone and defends against environmental damage |
| Tocopheryl Acetate (Vitamin E) | Provides antioxidant protection and improves skin softness |